Pet Influencer factsheet from out of brands perspective: Do’s and don’ts in 2023
In the world of social media marketing, pet influencers have become a powerful force. They have millions of followers, and they can make or break a brand’s reputation with just one post. As a result, many brands are turning to pet influencers to promote their products and services. However, there are certain do’s and don’ts that brands need to keep in mind when working with pet influencers. We have set out all the info you need which will provide a factsheet for brands that are considering working with pet influencers in 2023.
Read here about the Do’s when working with pet influencers
Do your research: Before partnering with a pet influencer, it’s important to do your research. You should look at their social media accounts, read their content, and get a sense of their personality and values. This will help you determine if they are a good fit for your brand.
Do establish clear expectations: It’s important to establish clear expectations with the pet influencer before you start working together. This includes things like the number of posts they will make, the type of content they will create, the timeline for the campaign and of course their compensation. Make sure to write a decent briefing and a contract with the pet influencer. This way you as a brand can rest assured that the pet influencer is going to follow the briefing you made. Also preventing a pet influencer not posting at all.
Do create high-quality content: Pet influencers have built their followings on high-quality content, so it’s important to make sure that any content they create for your brand is of the same caliber. This includes high-quality images, engaging captions, and interesting content.
Offer competitive compensation: Pet influencers invest a lot of time and effort into building their brand and growing their following, so it’s important for brands to offer competitive compensation for their work. This can include a combination of monetary compensation, free products, and other perks such as exposure to the brand’s audience.
Do be transparent: Transparency is key when working with pet influencers. Make sure that they disclose that they are being paid to promote your product, and be upfront about any expectations you have for the campaign.
Provide opportunities for collaboration: Or be open for collaborations. Pet influencers are often looking for opportunities to collaborate and work with brands in a mutually beneficial way. Brands can offer opportunities for collaboration by involving pet influencers in the campaign planning process and giving them creative input into the content they create.
Be creative with campaign ideas: Pet influencers are looking for interesting and engaging campaigns that will resonate with their followers. Brands can attract influencers by presenting creative and unique ideas for campaigns that are aligned with their values and interests.
Provide high-quality products: Pet influencers are often asked to promote products, so it’s important for brands to provide high-quality products that they are proud to endorse. By providing high-quality products, brands can build trust and credibility with pet influencers and their followers.
Do track your results: It’s important to track your results when working with pet influencers. This includes tracking engagement, click-through rates, and sales. This will help you determine if the campaign was successful and if it’s worth continuing to work with the pet influencer in the future.
Build a strong relationship: Finally, it’s important for brands to build a strong relationship with pet influencers over time. This can involve staying in touch with them, providing ongoing opportunities for collaboration, and acknowledging their contributions to the success of the campaign.
Read here about the Don’ts when working with pet influencers
Don’t ignore the pet influencer’s values: Pet influencers often have strong values, and it’s important to respect them. If a pet influencer is passionate about animal welfare, for example, you should make sure that your brand aligns with their values before partnering with them.
Don’t be too controlling: While it’s important to establish clear expectations, it’s also important to give the pet influencer creative freedom. After all, they know their followers best and what will resonate with them.
Don’t be too pushy: Pet influencers are often approached by multiple brands, and it’s important to give them space and time to make a decision. If you’re too pushy or demanding, it may turn them off from working with you altogether.
Don’t neglect the legal side of things: It’s important to make sure that any agreements with pet influencers are legally binding and that you have the appropriate permissions and rights to use any content they create.
Don’t expect overnight success: While pet influencers can be a powerful marketing tool, it’s important to remember that success takes time. It may take several campaigns to see a significant impact on your brand’s sales and reputation.
Don’t ignore negative feedback: Pet influencers have a large following, and if they receive negative feedback about your product or service, it can have a significant impact on your brand’s reputation. It’s important to address any negative feedback and to work with the pet influencer to find a solution.
Don’t rely solely on pet influencers to drive sales: While pet influencers can be an effective marketing tool, they should be part of a larger marketing strategy that includes other channels such as social media advertising and email marketing.
Don’t overlook micro-influencers: While many brands focus on working with pet influencers with millions of followers, micro-influencers with smaller followings can also be effective at reaching niche audiences.
NEVER ask the pet influencer to pay for a product or give just a discount: Letting them make a purchase to advertise your product might seem a good way for many brands to get sales, but know that these pet influencers are masters in networking and often are on group chats with other pet influencers. Your brand will be mentioned towards other pet influencers in a bad way. Quick sales through this tactic looks easy, but will bring your brand a bad name in the pet niche communities. Value the collaborations you do as with any other professional you work with.
So now you learned about the Do’s and Don’ts what is the conclusion for 2023?
In 2023, pet influencers will continue to be an important marketing tool for brands. With their large followings and engaged audiences, they have the potential to reach millions of people and drive significant sales. However, it’s important for brands to keep in mind the do’s and don’ts of working with pet influencers in order to ensure a successful partnership.By following these strategies, brands can attract pet influencers and establish a strong partnership that benefits both parties. By identifying the right influencers, offering competitive compensation, being creative with campaign ideas, providing opportunities for collaboration, providing high-quality products, and building a strong relationship, brands can create successful campaigns that drive sales and build brand awareness.
I need assistance:
Now, all the above looks like a lot of work to maintain, and we as Petsfluence can say it indeed is. Looking to be on top of all these do’s and don’ts, making sure to communicate, keeping in touch with your pet influencers, making briefings and contracts and also following them up, is a daily task you need to work on and takes hours to keep up with, outside that you need to be online a lot of the time to be on top of things. And then you have not even worked on your core business yet.
Do you need help with a platform that can help you in all of this? Taking all the work out of your hands? A great mediator between your brand and the pet influencer(s) you want to work with? Well,… let’s Petsfluence then and get in touch with us.
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